Asset Management

Situational Analysis

 

The hotel business environment is constantly evolving and so are its markets, trends and customer needs. A situation analysis involves examining the environment in which a hotel business operates, identifies key factors that may influence the business, how it is managed, marketed and how well its product and service delivery is aligned with the various demographics it caters for.

In order to provide an accurate picture of the specific subject matter under review, a comprehensive business assessment must be conducted, which is broken down into the following components:

 




Financial assessment
As the saying goes; “the devil lies in the detail”.  Most problems will invariably show up in the numbers.  Here the focus is primarily on the cost controlling and cash flow management side, but also the general administration of the hotel.

Market assessment
Here we are testing if the hotel is performing optimally, in respect of market share and its revenue generation, based on its location, brand selection, size of operation and market segmentation, in relation to the rates strategies employed by the operators.

Operational assessment
This is really the part where the “rubber meets the road”.  If the hotel’s service and product delivery and standards cannot meet the expectations of the target audience it caters for, then no business strategy will ever work.  Guided by the financial data, we also assess the efficiency of the internal controls and operating procedures.

Product assessment
Closely linked to the operational assessment, owners want to know that the property, building, plant and machinery are maintained to ensure that hotel guests can enjoy a clean and a well functioning hotel experience and that their assets are kept at a high standard.

Flowing from the above assessments, you will be presented with our findings and recommendations in relations to: 

 

  • Revenue Generation
  • Cash flow Management
  • Internal Control Efficiencies and Risks
  • Property Management / Maintenance
  • Standards and Guest Experiences
  • Employee Satisfaction