Asset Management

Situational Analysis


The hotel business environment is constantly evolving and so are its markets, trends and customer needs. A situation analysis involves examining the environment in which a hotel business operates, identifies key factors that may influence the business, how it is managed, marketed and how well its product and service delivery is aligned with the various demographics it caters for.

In order to provide an accurate picture of the specific subject matter under review, a comprehensive business assessment must be conducted, which is broken down into the following components: